The Boardroom with Hayley Partridge™
Build the business in the right order.
A 12-week group programme for women who already know what they want and are ready to stop letting themselves get in the way of it.
About the Programme
You're not here because you lack ideas. You're probably not here because you lack knowledge either. You've read things. Done courses. Had conversations. You have a reasonable sense of what you should be doing.
What you don't have is the reason it hasn't happened yet. And until that gets named and worked through, you'll keep making the same half-moves on the same strategy and wondering why you're still in the same place twelve months later.
This programme is structured around a simple truth: most women trying to scale a business are working on the wrong part of it. They're fixing the marketing when it's the mindset holding the marketing back. They're tweaking the pricing when it's self-worth that's setting the ceiling. They're building the roof while the foundations are still cracking underneath.
“We build the whole house. In the right order. Together.”
Across twelve weeks, you and a small group of women at your level work through all six phases of the Built By Design™ framework. From the goals and vision that should be driving everything, through to the leadership and team that will eventually sustain it. You come with the business you have. You leave with the one you've been trying to build.
Sound familiar?
You know what you SHOULD be doing, but you’re still stuck.
You know more than you're implementing. The strategy is clear enough in your head; it just doesn't seem to make it into the business.
You've done courses before. You might have the notes somewhere. You implemented about a third of it and then life got in the way.
You tell yourself you'll start properly once the next thing settles down. That condition keeps moving.
You're working hard, harder than anyone around you and you can't always explain why the results don't quite match the effort.
Some part of you suspects the problem isn't actually the strategy.
What actually changes?
You have a framework for your business that isn't just in your head. You know which of the six phases needs your attention right now, which means you're no longer trying to work on everything at once.
You've made decisions you'd been putting off, because the pattern that was stopping you has been named, examined, and let go. You've raised your prices, or had the conversation you'd been avoiding, or hired the person you kept telling yourself you couldn't afford, not because someone told you to, but because the thing that was holding you back isn't holding you back any more.
You've got a room of women who know exactly what kind of business you're building and what you're up against.
Why The Boardroom with Hayley Partridge™?
One-to-one coaching gives you a completely bespoke experience built entirely around your business and your patterns. What it can't give you is a room.
There's something that happens when a woman hears another woman in exactly her situation articulate the thing she thought was unique to her. The problem loses its power. The solution becomes possible. The action that felt too exposed suddenly becomes the obvious next move.
Group coaching at its best is a different kind of leverage. You're not just working with me, you're working with a room of women who are trying to build something at the same level, with the same ambitions, and up against the same kinds of resistance. That combination of structured framework, expert coaching, and a genuinely intelligent peer group is what makes the difference between a course you complete and a change that actually sticks.
The cohort is intentionally small. Every applicant is reviewed. This is a working group, not a community.
The Framework
Six phases. One complete build.
Every phase of the programme maps to one part of the house. The order matters, this is the part most coaching programmes get wrong and the bit I have spent years in putting together.
You can't put the roof on before the walls are standing.
Goals & Vision
Before you build, you need a plan. We get clear on exactly what you're building, what success actually looks like for you, and why it matters enough to do the work.
Mindset & Self-Trust
The beliefs and patterns that underpin everything. You can't build what your mindset won't allow you to hold — this is the phase most programmes skip entirely.
Systems & Processes
The operational heart of the business. What keeps it running without you doing everything and what needs to be in place before you can genuinely scale.
Sales & Marketing
How people see, trust, and choose you. Your voice, your brand, your sales process , built on what's already solid underneath it.
Cash Flow & Pricing
The money that powers everything. Revenue, pricing, profit, and your relationship with all three, including the patterns that have been keeping the number smaller than it should be.
Leadership & Team
The protection and expansion that keeps everything strong. How you lead yourself, how you lead others, and how you build a business that doesn't depend entirely on you.
WHAT'S INCLUDED
A full business audit
Before the programme starts, we look at where you actually are, where the money is coming from, where it's leaking, and what's really getting in the way. You'll start Week 1 knowing exactly what you're working with.
Fortnightly live group coaching calls
90 minutes, once a fortnight, with me. Not a webinar. Not a workshop you watch back later. A working session where real situations get worked through in real time.
6 calls across the programme
The Built By Design™ workbook
A complete set of frameworks, tools, and exercises built around the six phases. These aren't generic worksheets, they're the same materials I use in my one-to-one work, adapted for this programme.
A private community space
Between calls, you've got the group. A place to share what you're working on, ask questions, and hold each other to account between sessions. Small enough to be useful.
An invitation to the exclusive in-Person Intensive Day*
A full day together, in person, for women who want to go deeper, work through the harder material face to face, and come away with real clarity and momentum. *Available as an add-on to the programme.
"I've been working with Hayley since 2022 and her coaching is absolutely one of my best business decisions. My business has so far doubled in T/O and profit year on year and genuinely Hayley has played a massive part in keeping me on track, and accountable. I wouldn't hesitate to recommend her coaching services to anyone in business who has ambition (whatever that might look like for them) and the will to achieve it.”
— Lou, Founder of Home Staging & Interior Design House
"Hayley has consistently been an outstanding support. She has helped me to clarify my goals and supported me in breaking them down into achievable steps. Throughout the process, Hayley has been there at every stage, offering encouragement, insight, and practical guidance. Her dedication and expertise have made a genuine difference to my professional journey."
— Raquel, Archictect & Interior Designer
"The wealth of Hayley’s knowledge has been invaluable to me and my business and I can’t thank Hayley enough for this . She took the time to know me as a person and my business inside and out . She has given me the confidence which I was lacking and through her expertise, I’ve achieved my goals. Her understanding of uniqueness and individuality is what sets her apart from the rest ."
— Amanda, Business Founder
What People Are Saying…
"I came to Hayley financially stuck and terrified to raise my prices. Within six months, I'd increased my rates by 30% and finally felt confident selling. The business growth followed, but the real shift was in me. I would never have been able to make that shift alone. I think I would have just given up on the whole thing.”
— Kate, Financial Strategist
"I was a bit sceptical to be coached again as the last coaching programme I went on didn’t fulfil what was promised. I am so glad I took a leap of faith with Hayley. I’ve doubled my revenue, but more importantly I am enjoying my business again. I’m no longer handling EVERYTHING which frees to me up to focus on continuing to grow the business.”
— Sarah, Home Stylist & Interior Designer
"I thought I needed better marketing. Turns out I needed to stop second-guessing every decision and actually back myself. Hayley helped me see the patterns I couldn't see on my own. Now I have the confidence to put myself out there. Every body needs a Hayley in their business"
— Lisa, Business Consultant & Podcaster
YOUR INVESTMENT
The Boardroom
12 weeks. Six phases. A small group of women building something serious.
£350
per month for 3 months
or £990 paid in full
This is a working commitment. You'll get the most from it if you show up, do the pre-work, and bring your real business into the room (not the polished version of it).
“It’s like having a business partner to bounce ideas off and support me through the good times and the difficult days”
Louise Wynne
Frequently Asked Questions
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No and it's not a lesser version of it either. The framework is the same, but the experience is fundamentally different. One-to-one is bespoke and led by you. This programme is structured, cohort-based, and built around the leverage of a group. Both are serious commitments. Which one is right depends on where you are and what you need.
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The 90-minute group call per fortnight, plus time to work through the modules; 2-3 hours per week. Clients who get the most from the programme tend to treat that time as non-negotiable rather than fitting it around everything else.
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Women running established businesses, typically in the £100k to £1m revenue range, who are doing well enough to see what they could be doing, and frustrated enough by the gap that they're ready to do something about it properly.
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That's what the application process is for. Apply, and if it looks like a strong fit, we'll have a call to work that out together. The right time is usually the question the application answers.