You built a business. Somewhere along the way, it built you a job.
A six-month programme for women who are stuck running every part of the business themselves.
It starts in person at Hintlesham Hall in Suffolk on the 8th of September.
WHY KNOWING HASN'T BEEN ENOUGH
You have read the books and listened to the podcasts. You know, in theory, what you could do differently. Yet you still find yourself rounding the quote down, still keeping the whole operation in your own head, which tells you something useful. The knowing was never the problem.
These patterns are not held in place by missing information. They are held by what you believe about your own worth, and about how much you are allowed to want. You cannot think your way out of a belief, which is why another book or a fresh burst of willpower never quite holds. The work that shifts things reaches under the pattern to the belief propping it up, and that is exactly where this programme works.
You are good at this. Your client list proves it, full of people who pay what you ask and come back with more work. So the thing keeping you stuck has never been the work itself.
What holds you in place is harder to spot, because it wears the face of dedication.
You keep putting off the hire you know you need, because there is never a spare hour to train anyone and some part of you suspects the whole thing would come apart the moment you loosened your grip.
You price a little under what the job is worth, because asking for the full figure sits uncomfortably in your mouth. You hold every process in your own head, because carrying it yourself is faster than writing it down.
None of this is a flaw in you.
These are patterns you learned a long time ago, patterns that once kept you safe and now keep you small.
Reading it, you can probably feel which parts are yours, and that flash of recognition is worth trusting, because it is the first crack in the pattern.
THE FRAMEWORK (animated Built By Design house here)
Everything we do follows the house you saw in your report. We build it from the ground up, one phase at a time, in the order a real house gets built.
Blueprint. Your goals and your vision, mapped in real detail.
Foundations. The self-trust the whole business stands on.
Structure. The systems that run things when you step out of the room.
Windows and Doors. The marketing that brings the right clients to your door.
Utilities. The pricing and cash flow that pay you properly.
Roof. The team and the leadership that let you step back.
You scored yourself against these six already. Over six months, we take the ones under strain and make them hold.
HOW IT WORKS
The programme runs for six months and works on two levels at once, which is what makes the change stick. There is the practical business work you would expect, the pricing and the systems and everything that keeps a business moving. Running alongside it the whole way through, there is the deeper work, changing the beliefs underneath, so the strategy takes root.
It opens with a full day together in person at Hintlesham Hall in Suffolk on the 8th of September, nine until five. The six months carry on from there, with fortnightly calls that keep the work moving long after the day itself.
THE DAY AT HINTLESHAM
The morning of the 8th of September, you park outside a Suffolk country house and walk in to a coffee and a room of women who carry exactly what you carry. For one full day, no one needs you to fix anything. You spend it mapping the six months ahead with me, and you leave with the first phase already done.
A day in that room changes something, and it is the reason the programme opens at Hintlesham.
WHO THIS IS FOR
This is for women running a business that works well enough to be exhausting, who are good at what they do and ready to deal with what actually keeps them stuck.
Read this far and recognised yourself more than once? Then it was almost certainly built for you. It asks something of you, real honesty and a willingness to do the work between the calls, and it gives a great deal back.
THE INVESTMENT
The full six months comes to £2,497 paid in full, which covers the day at Hintlesham, every fortnightly call, and me alongside you throughout.
If you would rather spread the cost, six monthly payments of £450 does it. Paying in full keeps a little over two hundred pounds in your pocket.
The group stays small on purpose, so the places are genuinely limited, and they go to the women who move while they feel sure.
[Take your place]
A WORD FROM ME (your photo alongside)
I am a businesswoman who happens to coach, the right way round. I have built, scaled, bought and sold businesses, and sat on boards across more sectors than I can easily list. What I do now is take all of that and put it to work helping women build businesses that serve their lives. I built this programme because I kept meeting brilliant women who had accidentally built themselves a job, and I knew precisely how to fix it.
THE QUESTIONS YOU MIGHT BE ASKING
What if I cannot make the day on the 8th? The day is the foundation everything else gets built on, so being there matters. If the date has you torn, write to me before you book.
I am not sure I have the time. Most women who join feel exactly that, because they are already at the limit of their hours. The programme gives the time back, by changing the patterns that keep you at that limit, and it is paced for a real and busy life.
What if I am not ready? Notice whether that is a genuine not-yet or the same hesitation that has stopped you before. If the moment is truly wrong, the door stays open. If it is the familiar voice that has talked you out of things before, this is the moment you get to ignore it.
FINAL CALL
Picture six months from now, and make it specific. You read your new price list aloud without your voice dropping. You take a fortnight in August with the laptop shut, and the business runs without you the whole time. That is the ordinary result of the work, and it is exactly what we build here.
The day at Hintlesham is on the 8th of September, and the room is small. If you can feel this is for you, take your seat while one is still empty.
[Take your place]