You’ve Built Your Home Staging Business, But Is It Giving You More Freedom…or Just More to Do?
A six-month business coaching programme for women in the home staging industry who are ready to make more money, work more commercially and build a business that doesn't rely on them doing everything themselves.
You already know how to transform a property.
Now let's build the business behind it.
You already know something needs to change.
You’re getting the projects. Your diary is busy. From the outside, the business might even look like it’s growing.
Yet, behind the finished photographs, you know there are things that aren’t working as well as they should.
Maybe you’re quoting jobs without being completely sure what you’ll actually make from them once you’ve accounted for sourcing, delivery, collection, storage, your team’s time, and your own.
Maybe more projects simply mean more stock, more logistics, more people to coordinate and more decisions landing back with you.
You know you need better systems, but so much of the business still lives in your head.
You know you should delegate more, but handing something over can somehow feel harder than just doing it yourself.
Perhaps you’re still rounding down the odd quote, absorbing the extras or saying yes to things that you know, commercially, you probably shouldn’t.
The problem isn’t that you don’t know how to run a home staging business.
The problem is that the business has grown, and the way you run it needs to grow with it.
That’s the work we’ll do together.
A Word From Me
I’m a businesswoman who happens to coach, and for this programme that distinction matters.
I know the home staging industry because I’ve built, scaled and sold a home staging business. I understand the stock, storage, sourcing, logistics, installations, clients and property professionals behind the finished photographs.
That experience taught me something important. There is a difference between being very good at what you do and building a genuinely good business around it.
I’ve built, scaled, bought and sold businesses and sat on boards across property, law, finance, marketing and women’s health. I bring all of that commercial experience into my coaching.
But I also know that good business advice on its own isn't always enough.
You can know your prices need to increase and still struggle to say the number out loud. You can know you need help and still find it almost impossible to let go. You can know the commercially sensible decision and still talk yourself out of making it.
That's why my coaching works on both.
We build the strategy, systems and commercial thinking the business needs, while working on the confidence, beliefs and behaviours of the woman running it.
I built a home staging business that had value beyond me. I want to help you build yours.
“My turnover and profit have doubled year on year…”
“ I've been working with Hayley since 2022 and her coaching is absolutely one of my best business decisions. Hayley is kind, considerate, generous, fiercely intelligent and full of knowledge, with a great sense of humour too. I look forward to our calls and she's not getting rid of me any time soon!
My business has so far doubled in T/O and profit year on year and genuinely Hayley has played a massive part in keeping me on track, and accountable.
I wouldn't hesitate to recommend her coaching services to anyone in business who has ambition (whatever that might look like for them) and the will to achieve it.”Louise Wynne - WildKind Interiors
How It Works
The Built By Design™ Framework
A strong business, much like a house, needs more than one part working well. We build yours from the ground up using my proven ‘Built by Design’ framework, strengthening each area as we go.
Blueprint. Where are you taking your home staging business, and what do you actually want it to give you? We turn that into clear goals and a plan to get there.
Foundations. The confidence and self-trust behind your decisions. Pricing properly, holding boundaries, backing yourself and making decisions without constantly second-guessing them.
Structure. The systems and processes that stop everything living in your head. From enquiries and quoting to sourcing, stock, installations and client communication.
Windows and Doors. Marketing and sales that bring in the right work. Building stronger relationships, better visibility and a more reliable pipeline of profitable projects.
Utilities. The numbers that make the business worth running. Pricing, margins, cash flow and understanding what you're actually making once the real cost of delivering a project is accounted for.
Roof. The people and leadership that allow the business to grow beyond you. Delegating properly, building the right support around you and becoming less essential to every moving part.
Over six months, we'll work through all six, identifying what's already strong, where the pressure points are and what needs to change to build a stronger, more profitable business.
The programme runs for six months and works on two levels at once, because knowing what needs to change in your business and actually changing it are two very different things.
On one level, we work on the practical business strategy: your pricing, profitability, marketing, systems, processes, capacity and the decisions that will move your home staging business forward.
Running alongside that is the work on you as the business owner.
Knowing you should put your prices up doesn't make it easy to hold the price when a client pushes back. Knowing you need to delegate doesn't mean you'll stop stepping in and doing it yourself. And knowing what you should be doing to grow the business doesn't necessarily mean you'll find the confidence, time or headspace to do it.
That's why we work on both.
Over six months, we'll meet fortnightly as a small group, with support between sessions for the questions, decisions and inevitable real-life situations that come up while you're putting the work into practice.
The aim isn't simply to give you more business knowledge. It's to change the way you run your business.
WHO THIS IS FOR
This is for women already running a home staging or property styling business who know there is more potential in the business than they are currently getting from it.
You might be busy but not making the profit you expected. You might want more of the right projects rather than simply more projects. You might have reached the point where doing everything yourself is becoming the thing that limits your growth.
Perhaps your systems haven't kept pace with the business. Your pricing needs work. Too much still lives in your head. Or you know exactly what needs to change, but somehow it keeps getting pushed behind the next quote, installation or client deadline.
You don't need to have it all figured out before you join. That's rather the point.
What you do need is a business with something to build on, the capacity to implement what we work on and a willingness to look honestly at both the business and your own role within it.
If you've read this far and recognised your business more than once, you're probably in the right place.
Where We Start
We start in person.
You walk into a room of women who run home staging and property styling businesses and, for once, you don't have to explain the business before you can talk about the problem.
They understand the stock, the storage, the installations, the logistics, the clients and the constant stream of decisions that come with it.
For one full day, you get to step out of the day-to-day running of your business and look at it properly.
We'll work through where you are now, what you want the next six months to change and where the biggest opportunities and pressure points are in your business. You'll leave with the first phase of the work already underway and a clear direction for what comes next.
Most of our work happens remotely after that, but we start face to face on purpose.
There is something different about spending a day in a room with the women you'll be working alongside for the next six months. You build relationships differently. You have better conversations. And when we move online, we're no longer a group of strangers on a screen.
We start in mid-October with our in-person strategy day, before moving into six months of coaching together. Exact date and location will be confirmed shortly.
"Hayley has been a fantastic coach. She has helped me set goals that are realistic but challenging, break them down into chunks and help me focus my priorities. She is fantastic at really understanding each individual's personality so she knows what I'm going to do easily and where I need a push! Would highly recommend the coaching.”
— Natasha - Home Stager
"Working with Hayley for nearly 6 months has been so good for me personally and professionally. She has been a great support and guided me to achieve so much more than I was on my own. I look forward to our weekly calls which keep me focused on achieving my goals and her regular check ins to hold me accountable. Hayley is professional and very experienced and I highly recommend working with her."
— Claire - Home Stager
"I was a bit sceptical to be coached again as the last coaching programme I went on didn’t fulfil what was promised. I am so glad I took a leap of faith with Hayley. I’ve doubled my revenue, but more importantly I am enjoying my business again. I’m no longer handling EVERYTHING which frees to me up to focus on continuing to grow the business.”
— Sarah, Home Stylist & Interior Designer
The Investment
Six months to build a more profitable, structured
home staging business that doesn’t rely on you doing everything.
£2,497
paid in full
or 6 monthly payments of £450
Your six months includes:
✓ Full in-person Home Staging Strategy Day
✓ Fortnightly group coaching for six months
✓ Support from me between sessions
✓ A deliberately small group, so I can actually coach your business
✓ Practical strategy, implementation and accountability throughout.
Places are deliberately limited. I want to know your business, understand what you're working towards and have enough space to coach you properly.
Looking for more individual support?
If you’d prefer to work with me privately, I also offer 1:1 business coaching.
We work directly on your business, your goals and the things currently getting in the way, with more individual access and support than the group programme.
The Questions You May Be Asking..
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You don't need a big team or a particular turnover. You do need to be actively running a home staging or property styling business, already working with clients and have enough experience to know where some of the frustrations and opportunities are. This isn't a start-a-home-staging-business course.
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Yes. I built and sold my own home staging business, and this cohort is exclusively for women running home staging and property styling businesses. The principles of good business are universal, but how they show up in staging: stock, storage, sourcing, logistics, installations, margins, agents, developers and clients, is very specific. We work with the reality of the businesses in the room.
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Then that’s something we’ll work on. We’ll look at your visibility, positioning, sales process and where your best work is currently coming from, so you can build a more reliable pipeline of the right projects.
We’ll also look at what those projects are actually worth to you. More clients won’t necessarily build a better business if the pricing, margins or capacity behind them aren’t working.
The aim isn’t simply to make you busier. It’s to help you bring in more of the right work, at the right price, profitably.
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Then that's probably something we need to look at. Being busy isn't necessarily the same as being profitable, and adding more work to an already stretched business rarely fixes the underlying problem. We'll look at where your time goes, what only you can do, what could be systemised or delegated and whether the work filling your diary is actually the work you want more of.
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I wouldn't try to persuade you that £2,497 isn't a significant investment. It is. The question is what improving your pricing, margins, pipeline, systems and decision-making could be worth to your business over the next six months and beyond. If the numbers don't make sense for your business right now, this isn't the right time.
What Home Stagers are Saying…
"Hayley has consistently been an outstanding support. She has helped me to clarify my goals and supported me in breaking them down into achievable steps. Throughout the process, Hayley has been there at every stage, offering encouragement, insight, and practical guidance. Her dedication and expertise have made a genuine difference to my professional journey."
— Raquel, Archictect & Interior Designer
"I've been working with Hayley since 2022 and her coaching is absolutely one of my best business decisions. My business has so far doubled in T/O and profit year on year and genuinely Hayley has played a massive part in keeping me on track, and accountable. I wouldn't hesitate to recommend her coaching services to anyone in business who has ambition (whatever that might look like for them) and the will to achieve it.”
— Lou, Founder of Home Staging & Interior Design House
"The wealth of Hayley’s knowledge has been invaluable to me and my business and I can’t thank Hayley enough for this. She took the time to know me as a person and my business inside and out . She has given me the confidence which I was lacking and through her expertise, I’ve achieved my goals. Her understanding of uniqueness and individuality is what sets her apart from the rest ."
— Amanda, Home Staging Business Founder
Secure Your Place
Picture six months from now.
You know which staging projects actually make you money. You quote with confidence because you understand your margins and know what the job is worth.
There is less living in your head. Your systems are stronger, other people can take responsibility without you needing to oversee every detail, and taking time away from the business no longer feels quite so impossible.
You're making decisions based on where you want the business to go, rather than simply dealing with whatever lands in front of you next.
And perhaps most importantly, you feel differently in it.
More confident. More commercial. More in control of the business you've built.
That's what we're working towards over the six months.
The next home staging cohort will be deliberately small. If you've read this page thinking this is exactly where I am, I'd like to hear from you.